Live-Service & Community
Every drop is a new launch
A live-service title has no launch day. The game ships, but the work begins there, it does not end. New chapters, events and seasons carry the full monetization and retention story forward, and every drop has to land as if it were its own small launch.
The drop cadence is the heart of it. Sunnerot can take ownership of the public calendar alongside live-ops, keep it in sync with production, and build out the logic for what ships when, which beats surround each drop and how comms, creators and community channels are primed before the patch notes go out. Without a cadence that can be planned around, campaigns lose traction and players begin to doubt.
Creators carry the distribution during live-ops. Here Sunnerot can contribute tiered creator programmes where inner ring, mid ring and broad ring have different briefs, different tempos and different expectations, along with community work run in parallel with transparent channels, structured listening and clear protocols for crisis moments, they will come.
Engagements range from single drops to running the full live-service marketing across a complete season cycle. Deliverables can vary by need: drop calendar, creator programme structure, campaign briefs per drop, community protocols or the post-mortems that make the next drop sharper than the one before.
What we deliver
- Drop calendar and campaign briefs per drop
- Tiered creator programme structure
- Community protocols and crisis management
- Post-mortems per drop
- Full live-service marketing across a season cycle
Suited for
Studios with titles in active live-service. Teams that need structure and engine for community work, creator programmes and drop cadence.